Our client is a DTC accessories brand best known for the flagship bag range — vegan leather designs built on organic social virality. Targeting fashion-conscious shoppers aged 18–35 at $30–$150 price points. Operating DTC via its own website with select retail partnerships. This 8-week playbook is the structured route to scale on Google.
60-day Google Ads diagnostic snapshot
6Critical growth blockers identified across the Google Ads account
38%Conversion signal currently lost without Enhanced Conversions
4.6×Target blended ROAS achievable within 60 days (vs 2.4× current)
8 wksStructured 4-track execution programme with week-level milestones
$46Current CPA — target $24 through structure + Smart Bidding in 8 weeks
29%New-to-brand share — target 48% via Customer Match & RLSA tiers
How is Diagnostic Severity scored?▼
40 pts
Revenue Impact
Monthly revenue at risk if the problem is left unaddressed, normalised using Google Ads category benchmark data
30 pts
Algorithm Efficiency Loss
How much the issue degrades Smart Bidding’s signal quality and optimisation capability across campaigns
20 pts
Execution Urgency
Time-compounding risk — how much worse does the problem get with each additional week of delay?
10 pts
Competitive Gap
Distance between current performance and best-in-class DTC fashion benchmarks on Google Ads
Score guide: 85–90 = Immediate action required (critical) • 70–84 = Address within 30 days (high priority) • 55–69 = Address within 60 days (medium-high) • Below 55 = Optimisation opportunity
6 growth pathways — click any tile to open the complete pathway detail page