Our client is a DTC accessories brand best known for the flagship bag range — vegan leather designs built on Instagram and TikTok virality. Targeting fashion-conscious women aged 18–35 at $30–$150 $30–$150 price points. Operating DTC via its own website with select retail partnerships. This 8-week playbook is the structured route to scale.
60-day Facebook Ads diagnostic snapshot
5Critical growth blockers identified across the Facebook funnel
38%Revenue signal currently lost without CAPI server-side tracking
4.2×Target blended ROAS achievable within 60 days (vs 2.1× current)
8 wksStructured 4-track execution programme with week-level milestones
$42Current CPA — target $22 through CBO + CAPI in 8 weeks
22%New customer share — target 41% via LTV-seeded prospecting
How is Diagnostic Severity scored?▼
40 pts
Revenue Impact
Monthly revenue at risk if the problem is left unaddressed, normalised using Facebook category benchmark data
30 pts
Algorithm Efficiency Loss
How much the issue degrades Facebook’s optimisation signal quality and machine learning capability for all campaigns
20 pts
Execution Urgency
Time-compounding risk — how much worse does the problem get with each additional week of delay?
10 pts
Competitive Gap
Distance between current performance and best-in-class DTC fashion benchmarks on Facebook Ads
Score guide: 85–90 = Immediate action required (critical) • 70–84 = Address within 30 days (high priority) • 55–69 = Address within 60 days (medium-high) • Below 55 = Optimisation opportunity
5 growth pathways — click any tile to open the complete pathway detail page